Horeca Expert 2025
or
How to always be one step ahead in Czech-Slovak Horeca
The aim of the Horeca Expert is to provide information on the current situation in Horeca throughout the year.
The Horeca Expert will focus on trends, visitors and managers. Simply everything that determines the direction of Horeca today.
FAQ
Most frequent questions and answers
The programme will provide you with fresh information on the current situation in Horeca. It deals with outlets descriptions, and visitors. A specific list of topics throughout the year can be found here.
Thematically, Horeca Expert covers everything you need for your decisions:
- Market size and structure
- Visitor profile and habits
- GenZ – Young generation up to 25 years old in Horeca
- Summer season in visitor habits, successful news of the summer season
- Profile of consumers of beer, spirits, soft drinks, coffee
No, you can choose the topics according to your needs. The price for annual cooperation is discounted compared to the individual price.
The outputs are prepared in the form of a Power Point report with graphs, tables and comments.
You will always receive the outputs the month after the topic is announced.
The deliverables also include a personal presentation once per quarter.
No, the annual list of topics is set in advance.
If you have 30 minutes of your time,
we can meet in person or on line to discuss all your questions.
Overview of topics Horeca Expert 2025
1.
Market size and structure
What is the actual number of operating outlets? How many outlets have undergone a change of concept? Which concepts are the most successful?
- How the number of outlets is evolving. Are they increasing or decreasing?
- Are the types of outlets changing and therefore their product range?
- Where are outlets increasing and decreasing the most? In large or small towns? In the centres or in the suburbs
2.
Visitor profile and habits
How to look at visitors and how to segment them by age, occasion of visits? What to attract each visitor segment with? What does the visitor today consider to be key in the range and service of the outlet?
- How often do guests come to the outlets?
- What are the main reasons they come to outlets? Food, hanging out with friends, beer, breakfast, etc.?
- How satisfied are guests with their visit to Horeca? The menu, prices, quality of food, staff, etc.
- Do they still go to the same places or do they prefer to visit new places? Why are they loyal to their chosen outlets?
- What makes them visit a new/unknown outlet. How many guests look for reviews on social media?
- Are guests loyal to brands? How willing are they to sample new products?
3.
Gen Z – Young generation under 25 in Horeca
How to communicate with the young generation? What motivates them when choosing and deciding to visit an outlet? Is the young generation of guests a global generation or does it have its own specificities in the Czech Republic/SK? Why does the young generation prefer “non-contact” outlets, unmanned outlets and delivery service?
- How often does the younger generation come to outlets and what are the main reasons for their visits?
- Which types of outlets do they like and why do they choose them? Is the young generation loyal?
- What do young people prefer in the range of outlets on offer? Which drinks and what food are among their favourites? How do they rate the standard menu in outlets?
- Price sensitivity.
- How do young people think the ideal staff should work?
- How satisfied are young people with the offer in outlets, prices, quality of service and staff.
- Are young people guided by information on social media? Do they share their experiences of outlets there?
- How important is it for young people if an outlet is “green”. Does it affect their relationship with the enterprise?
- Sources of income of the young generation and the way they manage
4.
Summer season in the habits of visitors, successful news of the summer season
- How do visitor habits change in summer?
- What attracts them most to stay in gastro outlets?
- What activates their summer visitation?
- What’s the hit of the summer season from the drinks and food ranges?
- What caught the eye and what did visitors taste from the summer novelties on offer?
- What combinations of alcoholic and non-alcoholic are a hit?
- What new menu specials did visitors sample this summer?
5.
Profile of beer, spirits, soft drinks, coffee, snacks and food consumers
Beer consumers
- How often do guests order beer in Horeca. On what occasions most often? Do they prefer to consume beer alone or in a group.
- What are their favourite brands of beer? What is the loyalty to these brands at Horeca? Does the consumer only go to outlets that offer their favorite brand of beer?
- Attitude of the “beer drinker” towards specialty beers … tank, unpasteurized, unfiltered, etc.. Does the consumer prefer outlets offering these specialties. What advantages do consumers perceive in these specialties?
- What is the price sensitivity for beer? Where is the perceived threshold beyond which consumers would no longer buy beer in a gastro.
- Popularity of special tap styles – smooth, snifter, …. What is the awareness of these styles among consumers.
- What do consumers use to judge the quality of beer and how do they judge this quality? How do they perceive the level of draught beer in Horeca?
Sample report
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