Horeca Expert

for the Czech Republic and Slovakia

The aim of the programme is to provide information on the current situation in Horeca throughout the year.

The programme will focus on trends, visitors and managers. Simply everything that determines the direction of Horeca today.

FAQ

Most frequent questions and answers

What is the Horeca Expert program about?

The programme will provide you with fresh information on the current situation in Horeca. Each month you will be provided with a new topic. It deals with outlets descriptions, outlets owners and visitors. A specific list of topics throughout the year can be found here.

More on the topics here: Overview of topics by month

What topics does Horeca Expert cover?

Thematically, throughout the year, Horeca Expert covers everything you need for your decisions:

Market size and structure

Visitor profile and segmentation

Horeca visitor habits

Young generation up to 25 years old – Z Gen

Outlets owners and their descriptions

Price policy of Horeca, price development , price sensitivity of visitors

Summer season in visitor habits

Successful news of the summer season

The summer season from the perspective of outlets managers

Profile of consumers of beer, spirits, soft drinks, coffee

Preparing for Christmas

Review of the year and outlook/vision for the next year through the eyes of outlets managers

Overview of topics by month

January

1.

Market review – Market size and structure

What is the actual number of operating outlets? How many outlets have undergone a change of concept? Which concepts are the most successful?

How the number of outlets is evolving. Are they increasing or decreasing?
Are the types of outlets changing and therefore their product range?
Where are outlets increasing and decreasing the most? In large or small towns? In the centres or in the suburbs

February

2.

Visitor profile and segmentation

How to look at visitors and how to segment them by age, occasion of visits? What to attract each visitor segment with? What does the visitor today consider to be key in the range and service of the outlet?

How often do guests come to the outlets?
What are the main reasons they come to outlets? Food, hanging out with friends, beer, breakfast, etc.?
How satisfied are guests with their visit to Horeca? The menu, prices, quality of food, staff, etc.
Do they still go to the same places or do they prefer to visit new places? Why are they loyal to their chosen outlets?
What makes them visit a new/unknown outlet. How many guests look for reviews on social media?
Are guests loyal to brands? How willing are they to sample new products?

April

4.

Young generation under 25 GenZ

How to communicate with the young generation? What motivates them when choosing and deciding to visit an outlet? Is the young generation of guests a global generation or does it have its own specificities in the Czech Republic/SK? Why does the young generation prefer “non-contact” outlets, unmanned outlets and delivery service?

How often does the younger generation come to outlets and what are the main reasons for their visits?
Which types of outlets do they like and why do they choose them? Is the young generation loyal?
What do young people prefer in the range of outlets on offer? Which drinks and what food are among their favourites? How do they rate the standard menu in outlets?
Price sensitivity.
How do young people think the ideal staff should work?
How satisfied are young people with the offer in outlets, prices, quality of service and staff.
Are young people guided by information on social media? Do they share their experiences of outlets there?
How important is it for young people if an outlet is “green”. Does it affect their relationship with the enterprise?
Sources of income of the young generation and the way they manage

June

6

Horeca’s pricing policy, price development, price sensitivity of visitors

What is the importance of input and output pricing for each assortment item? What margins will keep outlets profitable given their focus and guests? What is the price sensitivity of guests and how does the amount they spend change according to the occasion of their visit? Price evolution of main categories by EU countries and other price analyses.

October

10.

Profile of beer, spirits, soft drinks, coffee, snacks and food consumers

Beer consumers

How often do guests order beer in Horeca. On what occasions most often? Do they prefer to consume beer alone or in a group.
What are their favourite brands of beer? What is the loyalty to these brands at Horeca? Does the consumer only go to outlets that offer their favorite brand of beer?
Attitude of the “beer drinker” towards specialty beers … tank, unpasteurized, unfiltered, etc.. Does the consumer prefer outlets offering these specialties. What advantages do consumers perceive in these specialties?
What is the price sensitivity for beer? Where is the perceived threshold beyond which consumers would no longer buy beer in a gastro.
Popularity of special tap styles – smooth, snifter, …. What is the awareness of these styles among consumers.
What do consumers use to judge the quality of beer and how do they judge this quality? How do they perceive the level of draught beer in Horeca?