Types of surveys

Representative surveys on target groups, linking to Big Data.

In-depth interviews with detailed analysis and projection by topic.

Repeated surveys with defined topics.

Group discussions led by a psychologist with topics on creativity.

Personal interviews conducted by the interviewer.

Interviewer-led telephone interviews.

Self-completion of questionnaires by target respondents who are recruited in advance according to topics and profiles.

Purchases, calls or “by eye” observations that show the facts of how customer service really works.

Panel surveys on a pre-selected sample of respondents according to their socio-demographic profile.